I’ve always felt like the word ‘blogging’ doesn’t quite capture the essence of what we’re each participating in here.
When people ask how I make enough money to buy the groceries for the week I don’t say, “through blogging”. It’s because for those unaware of this niche space of the internet, the word is associated with someone who goes online to write about themselves or the events in their day.
I don’t appraise my writing like that, and I don’t think you do either.
At the same time that we’re expressing our passion and developing as writers, we’re each contributing to a body of value here. Real value.
Insights, perspectives and experiences that force you to give pause and reflect. Analysis and research on nuanced, often global topics from industry leaders, leading academics, and every type of person in between. Stories that uncover something you always thought to be true, inspire you to improve some aspect of yourself, or introduce you to a new skill.
You want to capture this wide array of talented expression using the word blogging?
The original and elongated name ‘weblog’ wasn’t great, but blogging might be worse in terms of its ability to ostracise those unfamiliar with the nature of the online literary community.
Through what other medium is there such a close and intimate relationship between writer and reader?
Comment on a mainstream media news story with your thoughts expecting a reply. See how long it takes to get a response.
The tragedy is that many people simply aren’t aware that places like this exist on the internet. We each get swept away by the social comparative dimension of social media and coaxed into devoting our energy towards sounding as clever as possible in 140 words or less. We too often neglect the wealth of knowledge there is online, opting to voice our cynicism and place judgement upon others instead.
But we can remedy this.
What we’re really bearing witness to is the gradual democratisation of written media. We’re reclaiming and transforming the way people become educated, and we should celebrate that fact.
Better yet, we should try to expand the amount of people that can join us for the journey, learning new things from a greater amount of informed and passionate citizens around the globe.
So blogging…What do you think? Can we come up with a better phrase?
Alex Goik is a Media Analyst. He commonly writes for Mogul News and at Foreign Affairs Navigator where he strives to offer fresh perspectives on foreign affairs, tech and China (coupled with the odd analysis of human nature).