Hey Liam, good read. How ironic that I’ve actually just committed to going without all social media for an indefinite period of time! I feel like one of the biggest tragedies of our digital age is that the best and brightest minds out there have been co-opted by companies whose business models are predicated on their ability to sell us virtual trivialities. Our biological reward systems have become hijacked and if we’re not cognisant of how Facebook and others exploit us we can easily become locked into echo chambers and fabricated realities. I know it happened to me.